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Web
Publishing and Internet Services PO Box 426,
Batemans Bay NSW 2536
Ph : (02)4478 6152 Fax :
(02)4478 6255 Email :
mside@morning.com.au
Website:
http://www.morning.com.au  The Clyde
Coast Promotion
Morningside
publishes TravelSouth, A Visitors Guide to South Coast NSW (at
www.southcoast.com.au ), the most widely read tourism product in the
region. In 2001, TravelSouth was accessed by over 500,000 readers
(see www.southcoast.com.au/webstats ). The Clyde Coast internet
presence (at www.clydecoast.com.au ) is integrated into the structure of
TravelSouth, thereby availing itself of this extensive readership,
so that people who look to the internet to find information on the South
Coast will gradually become familiar with this newly-defined tourism
region. Of course, the Clyde Coast concept will also need other cross
media promotion for it to become widely known. The Clyde Coast website
comprises pages for the Clyde Coast, Pigeon House, the Budawangs, Clyde
River, our beaches and maps, as well as for the main towns, villages and
districts in the region and other pages will be added as resources and
demand dictate. It also provides to the reader lists of accommodation,
attractions and other tourism services. All up, Morningside’s direct
investment in developing the Clyde Coast concept is valued commercially at
several thousand dollars. Morningside hopes that a
carefully designed promotion will assist in ‘managing’ the impact of
tourism on our beautiful region while also providing a common promotional
platform by which our neighbours can develop more rewarding commercial
tourism-related enterprises. A common platform such as this is aimed at
providing the reader with a single source from which they can access all
information about the region and the providers of services within
it. The Morningside approach to
promotion of its clients interests through TravelSouth has
certainly worked well to date. Dariens B&B receives 75% of the
readership of its website from its Morningside links; Acreage Manor (70%);
Tabourie Lake Motor Inn (73%); North Durras Caravan Park (87%); Depot
Beach Cottages (90%) and so on. The Clyde Coast promotion
and website is funded through Morningside’s own capital and is supported
by the fees paid by our website clients. Their promotion on the Clyde
Coast pages is provided (initially at least) at no additional cost – as
part of their Morningside web packages. Others who choose to use other
developers to manage their web presences will need to pay for links and
banners on the website as their contribution to the costs of developing
the Clyde Coast concept. Morningside would of course
prefer to provide website support to all tourism establishments in the
region and to present a unified and balanced presence for all to the
Internet. We aim to increase the share of the tourism market that choose
to stay in our region (and with our clients) rather than elsewhere – we
invite you to join us. Morningside
Publishing February,
2002  |
